Privacy Policy

Last updated: March 04, 2026

1. Introduction

Welcome to SimpliHome ("we," "our," or "us"). We are committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our family organisation application and related services (collectively, the "Services").

By using SimpliHome, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide when using our Services, including:

  • Account Information: Name, email address, password, and profile information
  • Circle Information: Details about your household/family group, including member names, relationships, and profile details
  • Calendar Data: Events, schedules, appointments, and related information
  • Financial Information: Bank account details, bills, budgets, and expense tracking data (stored securely)
  • Property Information: House details, mortgages, valuations, and payment information
  • Vehicle Information: Car registration numbers, MOT details, insurance, and tax information
  • Recipe and Meal Data: Recipes, meal plans, dietary preferences, and allergy information
  • Documents: Files and documents you upload to our Services
  • Communications: Messages, posts, and comments you share within your Circle
  • Payment Information: Billing details and payment card information (processed through our secure payment provider, Stripe)

2.2 Information Collected Automatically

When you access our Services, we automatically collect certain information, including:

  • Usage Data: Pages viewed, features used, time spent, and interaction patterns
  • Device Information: IP address, browser type, operating system, and device identifiers
  • Cookies and Tracking Technologies: We use cookies and similar technologies to track activity and store preferences
  • Log Data: Server logs, error reports, and diagnostic information

2.3 Information from Third Parties

We may receive information from third-party services, including:

  • Social Login Providers: If you choose to sign in using Google or other social login services
  • DVLA API: Vehicle and MOT information when you use our car management features
  • Property Valuation Services: House valuation data from third-party providers
  • Recipe Importers: Recipe data when you import from external sources

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Services
  • Create and manage your account and Circle
  • Process transactions and send related information
  • Send you technical notices, updates, security alerts, and support messages
  • Send reminder emails for bills, renewals, MOT, insurance, and other important dates
  • Respond to your comments, questions, and customer service requests
  • Generate weekly summaries and personalized notifications
  • Monitor and analyze usage patterns and trends
  • Detect, prevent, and address technical issues and security vulnerabilities
  • Enforce our Terms of Service and protect our rights and property
  • Comply with legal obligations and respond to lawful requests
  • Send marketing communications (with your consent, where required)

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Within Your Circle

Information you add to SimpliHome is shared with other members of your Circle. This is fundamental to our service and allows families to collaborate and stay organized together.

4.2 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

  • Payment processing (Stripe)
  • Email delivery services
  • Cloud hosting and storage providers
  • Analytics services
  • Customer support tools

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government agencies).

4.4 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

4.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

5. Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using HTTPS/SSL
  • Secure password storage using industry-standard hashing algorithms
  • Regular security assessments and vulnerability testing
  • Access controls and authentication requirements
  • Secure payment processing through PCI-DSS compliant providers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy. When you delete your account, we will delete or anonymize your personal information within a reasonable timeframe, unless we are required to retain it for legal, regulatory, or legitimate business purposes.

You may request deletion of your account and data at any time through your account settings or by contacting us directly.

7. Your Rights and Choices

You have certain rights regarding your personal information, including:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal obligations)
  • Portability: Request a copy of your data in a structured, machine-readable format
  • Objection: Object to processing of your personal information in certain circumstances
  • Restriction: Request restriction of processing in certain circumstances
  • Withdraw Consent: Withdraw consent for processing based on consent
  • Marketing Opt-Out: Unsubscribe from marketing communications at any time

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Services and store certain information. Cookies are small data files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted or expired) for various purposes, including:

  • Maintaining your logged-in session
  • Remembering your preferences and settings
  • Analyzing usage patterns and improving our Services
  • Providing personalized content and features

Cookie Categories

We categorize cookies into three types. You can manage your cookie preferences at any time by clicking the "Manage Cookie Preferences" button below.

Essential Cookies (Always Active)

These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you such as logging in or filling in forms.

laravel_session

Required to maintain your login session

Duration: Session

XSRF-TOKEN

Required for security protection against cross-site request forgery

Duration: Session

remember_web

Required for "Remember Me" login functionality

Duration: 2 years

Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve the website's performance and user experience.

_ga, _ga_*

Google Analytics - Used to distinguish users and collect anonymous statistics

Duration: 2 years

_clck, _clsk, CLID

Microsoft Clarity - Persists user ID, connects page views, and identifies returning users

Duration: 1 year (_clck, CLID), 1 day (_clsk)

ANONCHK, MR, SM

Microsoft Clarity - Analytics and user synchronization across Microsoft domains

Duration: 10 minutes (ANONCHK), 7 days (MR), 2 years (SM)

Functional Cookies (Optional)

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

theme

Stores your dark/light mode preference

Duration: 1 year

locale

Stores your language preference

Duration: 1 year

cookie_consent

Stores your cookie consent preferences

Duration: 1 year

Manage Your Cookie Preferences

You can change your cookie preferences at any time. Click the button below to review and update which cookies you allow us to use.

For more detailed information about our use of cookies and how to control them through your browser settings, please see our comprehensive Cookie Policy.

9. Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services that are not owned or controlled by SimpliHome. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services before providing them with your information.

10. Children's Privacy

Our Services are designed for use by adults managing their households. While families may add information about children to their Circle, account holders must be 18 years or older. We do not knowingly collect personal information directly from children under 13 without parental consent.

If you believe we have collected information from a child under 13, please contact us immediately so we can take appropriate action.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

When we transfer personal information internationally, we implement appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy and applicable laws.

12. GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA) or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including:

  • The right to lodge a complaint with a supervisory authority
  • The right to receive clear information about how we process your data (this Privacy Policy)
  • Enhanced rights regarding automated decision-making and profiling

Our legal basis for processing your personal information includes:

  • Contract Performance: Processing necessary to provide our Services
  • Consent: Where you have given explicit consent
  • Legitimate Interests: For business operations and service improvement
  • Legal Obligations: To comply with applicable laws

For more information about GDPR and your rights, please see our GDPR Policy.

13. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect, use, and disclose
  • The right to request deletion of your personal information
  • The right to opt-out of the sale of personal information (we do not sell your information)
  • The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information in the "Contact Us" section.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this policy.

If we make material changes, we will notify you by email (if you have provided an email address) or by posting a prominent notice on our Services prior to the changes becoming effective. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

SimpliHome Privacy Team

Email: privacy@simplihome.co.uk

You can also visit our Contact Page to reach our support team.